The Quotations Home Page
The Other Pages | Quotations Home Page
Quotations #30:  As Advertised
Quotation Categories | Search Suggestions

First Letter Index: A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | Y |

You know you've heard them....
(or at least most of them)

(171 entries, updated October, 2007)

This is not a collection of quotations by famous philosophers or artists or politicians. Instead, it is a collection of advertising taglines / slogans / catchphrases / jingles - those heavily repeated, pervasive (and invasive) phrases created by what used to be referred to as "Madison Avenue." Many of the modern ones you may recognize. Some of the older ones you may not. A couple of zingers are thrown in just for the heck of it.

I was tempted to include some slogans from a movie some years back where Dudley Moore drafts his fellow asylum inmates to come up with 'honest' advertising campaigns. The results are rather startling, but not without a certain logic.

While most of these are commercial taglines, others are slogans from political campaigns or other movements. Some of these phrases and their associated musical jingles have come and gone, others seem to have staying power, or at least generate enough sales to keep them in the media. Most recently - particularly in TV advertising - the catchphrase has become an endangered species - to be replaced by meaningless visual metaphors that usually have nothing whatsoever to do with the products (or people) they are trying to sell - they are just supposed to make you vaguely happy when you see their product. Kind of like Pavlov's bell.

--Steve


    - A -

  1. All the news that's fit to print.
      --New York Times Newspaper, 1896


  2. The Antidote for Civilizaton.
      --Club Med Vacation Resorts 1982


  3. - B -

  4. Baby, its warm inside.
      --Edwards Company, Inc. (egg incubators) 1951


  5. Bayer works wonders.
      --Bayer Asprin


  6. Be all that you can be.
      --US Army, 1981


  7. Because life is not a spectator sport.
      --Reebok Athletic Shoes


  8. Be certain with Certs
      --Certs Breath Mints


  9. Beef - it's what's for dinner.
      --American Beef Council


  10. The Beer That Made Milwaukee Famous.
      --Schlitz Beer


  11. Believe it or not.
      --Robert L. Ripley, 1918


  12. The best beverage under the sun.
      --Coca-Cola, 1913


  13. The best a man can get.
      --Gilette Razors


  14. The Best Seat in the Concert Hall
      --Harmon Kardon (AM/FM Radio), 1956


  15. Betcha can't eat just one.
      --Lays Potato Chips


  16. Better living through chemistry.
      --DuPont, 1935


  17. Breakfast never sounded so good.
      --Jimmy Dean Sausage


  18. The Breakfast of Champions.
      --Wheaties Cereal, 1935


  19. Bring out the Hellman's and bring out the best.
      --Helman's Mayonnaise


  20. - C -

  21. Can you hear me now?
      --Verizon cellular phone service


  22. Cars like us. People love us.
      --Pep Boys


  23. Celebrate the Moments of Your Life
      --International Coffee


  24. The Choice of a New Generation.
      --Pepsi Cola, 1984


  25. Cigarettes -- They're killers.
      --American Cancer Society, 1966


  26. Come to where the flavor is.
      --Markboro Cigarettes


  27. Cover the earth.
      --Sherwin Williams Paints


  28. The customer is never wrong (Le client n'a jamais tort) - usually re-stated as "The customer is always right."
      --Cesar Ritz


  29. - D -

  30. The daily diary of the American dream.
      --Wall Sreet Journal Newspaper


  31. A diamond is forever.
      --DeBeers, 1948


  32. The document company.
      --Xerox


  33. Does she or dosen't she?
      --Clairol Hair Coloring, 1957


  34. Don't Leave Home Without It.
      --American Express Card


  35. Do the Dew.
      --Mountain Dew Soft Drink


  36. Double your pleasure, double your fun.
      --Wrigley's Chewing Gum


  37. - E -

  38. "Eet mor chikin"
      --Chick-fil-A Restaurants


  39. Everybody doesn't like something, but nobody doesn't like Sara Lee.
      --Sara Lee Frozen Desserts


  40. Every picture tells a story.
      --Doans Pills, c. 1990


  41. Every piece is a work of art.
      --Waterford Glass


  42. Everything's better with Blue Bonnet on it.
      --Blue Bonne Margarine


  43. Everything tastes great when it sits on a Ritz.
      --Ritz Crackers


  44. Everything you always wanted in a beer ...and less.
      --Miller Lite Beer


  45. - F -

  46. Fahrvergnügen
      --Volkswagon Automobiles


  47. The few, the proud, The Marines.
      --US Marine Corps


  48. Finger Lickin' Good.
      --Kentucky Fried Chicken, 1952


  49. Fly The Friendly Skies.
      --United Air Line,s 1966


  50. Follow the Leader, he's on a Honda.
      --Honda Motorcycles


  51. Ford has a better idea.
      --Ford Motor Company


  52. The Friendly Pepper Upper.
      --Dr. Pepper Soft Drink


  53. - G -

  54. Generation Next.
      --Pepsi Cola, 1997


  55. Gets the red out.
      --Visine eye drops


  56. Gets you so clean your mother won't know you.
      --Mr. Bubble Bath Soap


  57. Give her a real thrill this Christmas. With the gift of a Frigidaire.
      --Frigidaire (then a subsidiary of General Motors), 1927


  58. Good all the way down.
      --Coca-Cola, 1905


  59. The Good Hands People.
      --Allstate insurance


  60. Good To The Last Drop.
      --Maxwell House Coffee, (from Theodore Roosevelt, 1907)


  61. Got Milk?
      --American Milk Producers


  62. The Greatest Show on Earth.
      --Barnum & Bailey Circus, c. 1880


  63. Guinness is good for you.
      --Guinness Beer, 1929


  64. - H -

  65. Have it your way.
      --Burger King Restaurants


  66. Head for the Mountains.
      --Busch Beer


  67. The Heartbeat of America.
      --Chevrolet Automobiles


  68. His master's Voice.
      --RCA Victor Phonographs, 1901


  69. Honor thy father. Give him our best.
      --Old Grandad Bourbon Whiskey, 1965


  70. Honor thy self
      --Johnny Walker Black Label Scotch, 1971


  71. How many licks does it take to get to the center of a Tootsie Pop?
      --Tootsie Roll Candy


  72. - I -

  73. I can't believe I ate the whole thing.
      --Alka-Seltzer Ant-Acid


  74. I'd rather fight then switch.
      --Tareyton Cigarettes


  75. I'd walk a mile for a Camel.
      --Camel Cigarettes, 1921


  76. If you've got the time, we've got the beer.
      --Miller Beer


  77. If you want to get ahead, get a hat.
      --British Hat Council, 1965


  78. If you've got it, flaunt it.
      --Braniff Airlines, 1977


  79. I like Ike.
      --Eisenhower Presidential Campaign Slogan, 1947


  80. Image is everything.
      --Canon Cameras


  81. I'm a Pepper. He's a pepper. She's a pepper. We're a pepper. Wouldn't you like to be a Pepper too?
      --Dr. Pepper Soft Drink


  82. The incredible, edible egg.
      --American Egg Board


  83. Inexpensive. and built to stay that way.
      --Subaru Automobiles


  84. The instrument of the immortals
      --Steinway & Sons Pianos, 1919


  85. Is it live, or is it Memorex?
      --Memorex Recording Tapes


  86. It beats as it sweeps as it cleans.
      --Hoover vacuum cleaners, 1919


  87. It helps the hurt stop hurting.
      --Bactine Antiseptic


  88. It keeps going, and going and going.
      --Eveready Batteries, 1989


  89. It Makes You Scintillate.
      --Pepsi Cola, 1919


  90. It's everywhere you want to be.
      --Visa credit card


  91. It's morning again in America.
      --Ronald Reagan Presidential Campaign Slogan, 1984


  92. It's not just a job. It's an adventure.
      --United States Navy


  93. It's not nice to fool Mother Nature!
      --Chiffon Margarine


  94. It's the real thing.
      --Coca-Cola 1943, 1970


  95. It takes a licking and keeps on ticking
      --Timex Watches


  96. I've fallen and I can't get up
      --LifeCall


  97. I was a seven stone weakling.
      --Charles Atlas body-building advertisemetn (in the UK)


  98. - J -

  99. Just Do It
      --Nike, 1988


  100. Just when you thought it was safe to go back in the water.
      --Jaws II Movie Advertisement, 1978


  101. - K -

  102. Keep your hands as young as your face.
      --20-Mule-Team Borax Dish Washing Powder, 1924


  103. The King of Beers.
      --Anheuser-Busch


  104. - L -

  105. Ladies, Please don't squeeze the Charmin
      --Charmin bathroom Tissue, 1964


  106. Leave the driving to us.
      --Greyhound Bus Company, 1957


  107. Leggo my Eggo.
      --Eggo frozen waffles


  108. Let the train take the strain.
      --British Rail c. 1970


  109. Let your fingers do the walking.
      --Bell System Yellow Pages, 1964


  110. Life is a journey. Enjoy the ride.
      --Nissan Automobiles


  111. Light a Lucky and you'll never miss sweets that make you fat.
      --American Tobacco Co., 1929


  112. Like a good neighbor - State Farm is there.
      --State Farm Insurance


  113. Like a Rock.
      --Chevrolet Trucks, 1986


  114. A little dab'll do ya.
      --BrylCreem


  115. Looking younger is the best revenge.
      --Chanel, 1989


  116. - M -

  117. Making Electricity work for victory
      --Westinghouse, 1942


  118. Merrill Lynch is bullish on America.
      --Merril Lynch Stock Brokerage.


  119. Milk. It does a body good.
      --American Milk Producers.


  120. A musical dream come true.
      --Zenith Radio Corporation (combination radio / phonograph record player), 1951


  121. Melts in your mouth, and not in your hand.
      --M&M Candies, 1954


  122. A mind is a terrible thing to waste
      --United Negro College Fund


  123. The misery of an old man is of interest to nobody.
      --Prudential Insurance Company, 1931


  124. Mmm, Mmm good!
      --Campbell Soup


  125. More Bounce to the Ounce.
      --Pepsi Cola, 1950


  126. - N -

  127. Nothing comes between me and my Calvin's
      --Calvin Klein Jeans


  128. Nothing over sixpence.
      --Woolworths stores (in the UK) c. 1909


  129. Nothing runs like a Deere.
      --John Deere Lawn Tractors


  130. - O -

  131. Only her hairdresser knows for sure.
      --Clairol Hair Coloring Products


  132. The other white meat.
      --National Pork Board


  133. - P -

  134. The Pause that refreshes.
      --Coca-Cola, 1929


  135. Plop plop, fizz fizz. Oh what a relief it is.
      --Alka Seltzer


  136. Power to the People
      --Black Panther Party slogan, 1968


  137. Put a tiger in your tank.
      --Esso Gasoline, 1964


  138. - Q -

  139. The Quicker picker upper.
      --Bounty Paper Towels


  140. - R -

  141. Reach out and touch someone.
      --AT&T Long Distance Phone Service


  142. - S -

  143. The San Francisco Treat
      --Rice-A-Roni, 1959


  144. Say it with flowers
      --Society of American Florists, 1917


  145. Scare claims fool no one. Trust Old Gold.
      --Old Gold Cigarettes, 1953


  146. See the USA in your Chevrolet
      --Chevrolet (General Motors Corp.), 1950's


  147. Share the fantasy.
      --Chanel No. 5 Perfume, 1979


  148. Show her she's the reason it's never been lonely at the top.
      --DeBeers, 1983


  149. The skin you love to touch.
      --Woodbury Soap, 1911


  150. Snap! Crackle! Pop!
      --Rice Crispies Cereal, 1928


  151. Something special in the air.
      --American Airlines


  152. Smart. Very Smart.
      --Magnavox Televisions


  153. Strong enough for a man, but made for a woman.
      --Secret Antiperspirant


  154. - T -

  155. Tastes great, less filling.
      --Miller Light Beer.


  156. Tea doesn't have to be boring.
      --Celestial Seasonings Tea


  157. There's a Ford in your future.
      --Ford Motor Co., 1928


  158. They plump when you cook them.
      --Ball Park Franks


  159. They're Grrrrrreat!
      --Kellogs Frosted Flakes Cereal


  160. They're magically delicious.
      --Lucky Charms Cereal


  161. Think Small.
      --Volkswagon Automobiles, 1962


  162. Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
      --McDonald's Big Mac, 1975


  163. - U -

  164. Ugly is only skin-deep.
      --Volkswagon Automobiles


  165. The Ultimate Driving machine
      --BMW, 1975


  166. The Un-cola.
      --Seven Up Soft Drink, 1973


  167. United we stand, divided we fall.
      --slogan of the American Revolution, c. 1776


  168. - W -

  169. We bring good things to life.
      --GE (General Electric), 1979


  170. We do chicken right.
      --Kentucky Fried Chicken Restaurants


  171. We'll leave the light on for you.
      --Motel 6, 1988


  172. We live to fly and it shows,
      --Dekta Airlines


  173. We make money the old fashioned way. We earn it..
      --Smith Barney, 1979


  174. We're the other guys.
      --B.F. Goodrich Tires


  175. We're number two so we try harder.
      --Avis Rental Cars, 1963


  176. We will sell no wine before its time.
      --Paul Masson Wines


  177. What Happens in Vegas stays in Vegas.
      --Las Vegas, Nevada Convention &amo; Visitor Bureau


  178. When E. F. Hutton talks, people listen.
      --E.F. Hutton Stock Brokerage


  179. When it absolutely, positively has to be there overnight.
      --Federal Express Overnight Delivery, 1982


  180. When it rains it pours.
      --Morton Salt, 1911


  181. When you care enough to send the very best.
      --Hallmark Cards 1934


  182. When you say 'Bud' you've said it all.
      --Budweiser Beer


  183. Where Do You Want To Go Today?
      --Microsoft


  184. Where good ideas grow on trees.
      --International Paper Company


  185. Where quality is job 1.
      --Ford Motor Company


  186. Where's the Beef?
      --Wendy's Restaurants, 1984


  187. Winston tastes good like a cigarette should
      --Winston Cigarettes


  188. With a name like Smuckers, it has to be good!
      --Smuckers Jams and Jellies


  189. Wouldn't you really rather have a Buick?
      --Buick Automobiles


  190. - Y -

  191. You can trust your car to the man who wears the star.
      --Texaco gas stations


  192. You Deserve a Break Today.
      --McDonald's Restaurant,s 1971


  193. You've come a long way baby.
      --Virginia Slims Cigarettes (Philip Morris, Inc.), 1968



B A C K  |   H o m e  |  e - m a i l
©1994-2007 Stephen L. Spanoudis, All Rights Reserved Worldwide