You know you've heard them.... (or at least most of them)

(185 entries, updated July, 2020)

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This is not a collection of quotations by famous philosophers or artists or historians. Instead, it is a collection of advertising taglines / slogans / catchphrases / jingles - those heavily repeated, pervasive (and invasive) phrases created by what used to be referred to as "Madison Avenue." Many of the modern ones you may recognize. Some of the older ones you may not. A couple of zingers are thrown in just for the heck of it.

I was tempted to include some slogans from a movie some years back where Dudley Moore drafts his fellow asylum inmates to come up with 'honest' advertising campaigns. The results are rather startling, but not without a certain logic.

While most of these are commercial taglines, others are slogans from political campaigns or other movements. Some of these phrases and their associated musical jingles have come and gone, others seem to have staying power, or at least generate enough sales to keep them in the media. Most recently - particularly in TV advertising - the catchphrase has become an endangered species - to be replaced by meaningless visual metaphors that usually have nothing whatsoever to do with the products (or people) they are trying to sell - they are just supposed to make you vaguely happy when you see their product. Kind of like Pavlov's bell. I'm told this is "lifestyle advertising."

--Steve

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1. All the news that's fit to print.
     --New York Times Newspaper, 1896



2. America Runs on Dunkin'
     --Dunkin Doughuts



3. The Antidote for Civilizaton.
     --Club Med Vacation Resorts 1982


- B -

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4. Baby, its warm inside.
     --Edwards Company, Inc. (egg incubators) 1951



5. Bayer works wonders.
     --Bayer Asprin



6. Be all that you can be.
     --US Army, 1981



7. Because life is not a spectator sport.
     --Reebok Athletic Shoes



8. Because You're Worth It.
     --L'Oréal Paris, 1973



9. Be certain with Certs
     --Certs Breath Mints



10. Beef - it's what's for dinner.
      --American Beef Council



11. The Beer That Made Milwaukee Famous.
      --Schlitz Beer



12. Believe it or not.
      --Robert L. Ripley, 1918



13. The best beverage under the sun.
      --Coca-Cola, 1913



14. The best a man can get.
      --Gilette shaving razors, 1989



15. The Best Seat in the Concert Hall
      --Harmon Kardon (AM/FM Radio), 1956



16. Betcha can't eat just one.
      --Lays Potato Chips



17. Better living through chemistry.
      --DuPont, 1935



18. Breakfast never sounded so good.
      --Jimmy Dean Sausage



19. The Breakfast of Champions.
      --Wheaties Cereal, 1935



20. Bring out the Hellman's and bring out the best.
      --Helman's Mayonnaise


- C -

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21. Can you hear me now?
      --Verizon cellular phone service



22. Cars like us. People love us.
      --Pep Boys



23. Celebrate the Moments of Your Life
      --International Coffee



24. The Choice of a New Generation.
      --Pepsi Cola, 1984



25. Cigarettes -- They're killers.
      --American Cancer Society, 1966



26. Come to where the flavor is.
      --Markboro Cigarettes



27. Cover the earth.
      --Sherwin Williams Paints



28. The customer is never wrong (Le client n'a jamais tort) - usually re-stated as "The customer is always right."
      --Cesar Ritz


- D -

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29. The daily diary of the American dream.
      --Wall Sreet Journal Newspaper



30. Das Auto.
      --Volkswagon



31. A diamond is forever.
      --DeBeers, 1948



32. The document company.
      --Xerox



33. Does she or dosen't she?
      --Clairol Hair Coloring, 1957



34. Don't Leave Home Without It.
      --American Express Card



35. Do the Dew.
      --Mountain Dew Soft Drink



36. Double your pleasure, double your fun.
      --Wrigley's Chewing Gum


- E -

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37. "Eet mor chikin"
      --Chick-fil-A Restaurants



38. Everybody doesn't like something, but nobody doesn't like Sara Lee.
      --Sara Lee Frozen Desserts



39. Every picture tells a story.
      --Doans Pills, c. 1990



40. Every piece is a work of art.
      --Waterford Glass



41. Everything's better with Blue Bonnet on it.
      --Blue Bonne Margarine



42. Everything tastes great when it sits on a Ritz.
      --Ritz Crackers



43. Everything you always wanted in a beer ...and less.
      --Miller Lite Beer


- F -

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44. Fahrvergnügen
      --Volkswagon Automobiles



45. Fair and Balanced
      --Fox News



46. The few, the proud, The Marines.
      --US Marine Corps



47. Finger Lickin' Good.
      --Kentucky Fried Chicken, 1952



48. Fly The Friendly Skies.
      --United Air Line,s 1966



49. Follow the Leader, he's on a Honda.
      --Honda Motorcycles



50. Ford has a better idea.
      --Ford Motor Company



51. The Friendly Pepper Upper.
      --Dr. Pepper Soft Drink


- G -

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52. Generation Next.
      --Pepsi Cola, 1997



53. Gets the red out.
      --Visine eye drops



54. Gets you so clean your mother won't know you.
      --Mr. Bubble Bath Soap



55. Give her a real thrill this Christmas. With the gift of a Frigidaire.
      --Frigidaire (then a subsidiary of General Motors), 1927



56. Good all the way down.
      --Coca-Cola, 1905



57. The Good Hands People.
      --Allstate insurance



58. Good To The Last Drop.
      --Maxwell House Coffee, (from Theodore Roosevelt, 1907)



59. Good things come to those who wait.
      --Guinness Beer, 1996



60. Got Milk?
      --California Milk Producers Board, 1993



61. The Greatest Show on Earth.
      --Barnum & Bailey Circus, c. 1880



62. Guinness is good for you.
      --Guinness Beer, 1929


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63. Have it your way.
      --Burger King Restaurants, 1973



64. Head for the Mountains.
      --Busch Beer



65. The Heartbeat of America.
      --Chevrolet Automobiles



66. Helping people to be their best in the moments that matter.
      --Motorola Solutions



67. His master's Voice.
      --RCA Victor Phonographs, 1901



68. Honor thy father. Give him our best.
      --Old Grandad Bourbon Whiskey, 1965



69. Honor thy self
      --Johnny Walker Black Label Scotch, 1971



70. How many licks does it take to get to the center of a Tootsie Pop?
      --Tootsie Roll Candy


- I -

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71. I can't believe I ate the whole thing.
      --Alka-Seltzer Ant-Acid



72. I'd rather fight then switch.
      --Tareyton Cigarettes



73. I'd walk a mile for a Camel.
      --Camel Cigarettes, 1921



74. If you've got the time, we've got the beer.
      --Miller Beer



75. If you want to get ahead, get a hat.
      --British Hat Council, 1965



76. If you've got it, flaunt it.
      --Braniff Airlines, 1977



77. I like Ike.
      --Eisenhower Presidential Campaign Slogan, 1947



78. Image is everything.
      --Canon Cameras



79. I'm a Pepper. He's a pepper. She's a pepper. We're a pepper. Wouldn't you like to be a Pepper too?
      --Dr. Pepper Soft Drink



80. I'm Lovin' It.
      --McDonalds restaurant



81. The incredible, edible egg.
      --American Egg Board



82. Inexpensive. and built to stay that way.
      --Subaru Automobiles



83. The instrument of the immortals
      --Steinway & Sons Pianos, 1919



84. Is it live, or is it Memorex?
      --Memorex Recording Tapes



85. It beats as it sweeps as it cleans.
      --Hoover vacuum cleaners, 1919



86. It helps the hurt stop hurting.
      --Bactine Antiseptic



87. It keeps going, and going and going.
      --Eveready Batteries, 1989



88. It Makes You Scintillate.
      --Pepsi Cola, 1919



89. It's everywhere you want to be.
      --Visa credit card, 1985



90. It's morning again in America.
      --Ronald Reagan Presidential Campaign Slogan, 1984



91. It's not just a job. It's an adventure.
      --United States Navy



92. It's not nice to fool Mother Nature!
      --Chiffon Margarine



93. It's the real thing.
      --Coca-Cola 1943, 1970



94. It takes a licking and keeps on ticking
      --Timex Watches



95. I've fallen and I can't get up
      --LifeCall



96. I was a seven stone weakling.
      --Charles Atlas body-building advertisemetn (in the UK)


- J -

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97. Just Do It
      --Nike, 1987



98. Just when you thought it was safe to go back in the water.
      --Jaws II Movie Advertisement, 1978


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99. Keep your hands as young as your face.
      --20-Mule-Team Borax Dish Washing Powder, 1924



100. The King of Beers.
       --Anheuser-Busch


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101. Ladies, Please don't squeeze the Charmin
       --Charmin bathroom Tissue, 1964



102. Leave the driving to us.
       --Greyhound Bus Company, 1957



103. Leggo my Eggo.
       --Eggo frozen waffles



104. Let the train take the strain.
       --British Rail c. 1970



105. Let your fingers do the walking.
       --Bell System Yellow Pages, 1964



106. Life is a journey. Enjoy the ride.
       --Nissan Automobiles



107. Light a Lucky and you'll never miss sweets that make you fat.
       --American Tobacco Co., 1929



108. Like a good neighbor - State Farm is there.
       --State Farm Insurance



109. Like a Rock.
       --Chevrolet Trucks, 1986



110. A little dab'll do ya.
       --BrylCreem



111. Looking younger is the best revenge.
       --Chanel, 1989



112. Look, Ma, no cavities!
       --Crest toothpaste, Procter & Gamble, 1958


- M -

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113. Make America Great Again
       --Donald Trump for President, 2016



114. Maybe she’s born with it. Maybe it’s Maybelline.
       --Maybelline Cosmetics, 1991



115. Making Electricity work for victory
       --Westinghouse, 1942



116. Melts in your mouth, and not in your hand.
       --M&M Candies, 1954



117. Merrill Lynch is bullish on America.
       --Merril Lynch Stock Brokerage.



118. Milk. It does a body good.
       --American Milk Producers.



119. A mind is a terrible thing to waste
       --United Negro College Fund, 1970



120. The misery of an old man is of interest to nobody.
       --Prudential Insurance Company, 1931



121. Mmm, Mmm good!
       --Campbell Soup



122. More Bounce to the Ounce.
       --Pepsi Cola, 1950



123. A musical dream come true.
       --Zenith Radio Corporation (combination radio / phonograph record player), 1951


- N -

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124. Nothing comes between me and my Calvin's
       --Calvin Klein Jeans



125. Nothing over sixpence.
       --Woolworths stores (in the UK) c. 1909



126. Nothing runs like a Deere.
       --John Deere Lawn Tractors


- O -

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127. Only her hairdresser knows for sure.
       --Clairol Hair Coloring Products



128. The other white meat.
       --National Pork Board


- P -

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129. The Pause that refreshes.
       --Coca-Cola, 1929



130. Plop plop, fizz fizz. Oh what a relief it is.
       --Alka Seltzer



131. Power to the People
       --Black Panther Party slogan, 1968



132. Put a tiger in your tank.
       --Esso Gasoline, 1964


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133. The Quicker picker upper.
       --Bounty Paper Towels


- R -

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134. Reach out and touch someone.
       --AT&T Long Distance Phone Service


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135. The San Francisco Treat
       --Rice-A-Roni, 1959



136. Say it with flowers
       --Society of American Florists, 1917



137. Scare claims fool no one. Trust Old Gold.
       --Old Gold Cigarettes, 1953



138. See the USA in your Chevrolet
       --Chevrolet (General Motors Corp.), 1950's



139. Share the fantasy.
       --Chanel No. 5 Perfume, 1979



140. Show her she's the reason it's never been lonely at the top.
       --DeBeers, 1983



141. The skin you love to touch.
       --Woodbury Soap, 1911



142. Snap! Crackle! Pop!
       --Rice Crispies Cereal, 1928



143. Something special in the air.
       --American Airlines



144. Smart. Very Smart.
       --Magnavox Televisions



145. Strong enough for a man, but made for a woman.
       --Secret Antiperspirant



146. Stronger than dirt.
       --Ajax laundry detergent, 1960


- T -

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147. Tastes great, less filling.
       --Miller Light Beer.



148. Tea doesn't have to be boring.
       --Celestial Seasonings Tea



149. There are some things money can't buy. For everything else, there's MasterCard.
       --Mastercard Credit Card



150. There's a Ford in your future.
       --Ford Motor Co., 1928



151. They plump when you cook them.
       --Ball Park Franks



152. They're Grrrrrreat!
       --Kellogs Frosted Flakes Cereal



153. They're magically delicious.
       --Lucky Charms Cereal



154. Think Small.
       --Volkswagon Automobiles, 1962



155. Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
       --McDonald's Big Mac, 1975


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156. Ugly is only skin-deep.
       --Volkswagon Automobiles



157. The Ultimate Driving machine
       --BMW, 1975



158. The Un-cola.
       --Seven Up Soft Drink, 1973



159. United we stand, divided we fall.
       --slogan of the American Revolution, c. 1776


- W -

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160. We bring good things to life.
       --GE (General Electric), 1979



161. We do chicken right.
       --Kentucky Fried Chicken Restaurants



162. We'll leave the light on for you.
       --Motel 6, 1988



163. We live to fly and it shows,
       --Dekta Airlines



164. We make money the old fashioned way. We earn it..
       --Smith Barney, 1979



165. We're the other guys.
       --B.F. Goodrich Tires



166. We're number two so we try harder.
       --Avis Rental Cars, 1963



167. We will sell no wine before its time.
       --Paul Masson Wines



168. What Happens in Vegas stays in Vegas.
       --Las Vegas, Nevada Convention &amo; Visitor Bureau



169. When E. F. Hutton talks, people listen.
       --E.F. Hutton Stock Brokerage



170. When it absolutely, positively has to be there overnight.
       --Federal Express Overnight Delivery, 1982



171. When it rains it pours.
       --Morton Salt, 1911



172. When you care enough to send the very best.
       --Hallmark Cards 1934



173. When you say 'Bud' you've said it all.
       --Budweiser Beer



174. Where Do You Want To Go Today?
       --Microsoft



175. Where good ideas grow on trees.
       --International Paper Company



176. Where quality is job 1.
       --Ford Motor Company



177. Where's the Beef?
       --Wendy's Restaurants, 1984



178. Winston tastes good like a cigarette should
       --Winston Cigarettes



179. With a name like Smuckers, it has to be good!
       --Smuckers Jams and Jellies



180. The world’s favourite airline.
       --British Airways



181. Wouldn't you really rather have a Buick?
       --Buick Automobiles


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182. You can trust your car to the man who wears the star.
       --Texaco gas stations



183. You Deserve a Break Today.
       --McDonald's Restaurants, 1971



184. You’re in good hands.
       --Allstate insurance company, 1950



185. You've come a long way baby.
       --Virginia Slims Cigarettes (Philip Morris, Inc.), 1968