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You know you've heard them....
(or at least most of them)

(171 entries, updated October, 2007)

This is not a collection of quotations by famous philosophers or artists or politicians. Instead, it is a collection of advertising taglines / slogans / catchphrases / jingles - those heavily repeated, pervasive (and invasive) phrases created by what used to be referred to as "Madison Avenue." Many of the modern ones you may recognize. Some of the older ones you may not. A couple of zingers are thrown in just for the heck of it.

I was tempted to include some slogans from a movie some years back where Dudley Moore drafts his fellow asylum inmates to come up with 'honest' advertising campaigns. The results are rather startling, but not without a certain logic.

While most of these are commercial taglines, others are slogans from political campaigns or other movements. Some of these phrases and their associated musical jingles have come and gone, others seem to have staying power, or at least generate enough sales to keep them in the media. Most recently - particularly in TV advertising - the catchphrase has become an endangered species - to be replaced by meaningless visual metaphors that usually have nothing whatsoever to do with the products (or people) they are trying to sell - they are just supposed to make you vaguely happy when you see their product. Kind of like Pavlov's bell.


    - A -

  1. All the news that's fit to print.
      --New York Times Newspaper, 1896

  2. The Antidote for Civilizaton.
      --Club Med Vacation Resorts 1982

  3. - B -

  4. Baby, its warm inside.
      --Edwards Company, Inc. (egg incubators) 1951

  5. Bayer works wonders.
      --Bayer Asprin

  6. Be all that you can be.
      --US Army, 1981

  7. Because life is not a spectator sport.
      --Reebok Athletic Shoes

  8. Be certain with Certs
      --Certs Breath Mints

  9. Beef - it's what's for dinner.
      --American Beef Council

  10. The Beer That Made Milwaukee Famous.
      --Schlitz Beer

  11. Believe it or not.
      --Robert L. Ripley, 1918

  12. The best beverage under the sun.
      --Coca-Cola, 1913

  13. The best a man can get.
      --Gilette Razors

  14. The Best Seat in the Concert Hall
      --Harmon Kardon (AM/FM Radio), 1956

  15. Betcha can't eat just one.
      --Lays Potato Chips

  16. Better living through chemistry.
      --DuPont, 1935

  17. Breakfast never sounded so good.
      --Jimmy Dean Sausage

  18. The Breakfast of Champions.
      --Wheaties Cereal, 1935

  19. Bring out the Hellman's and bring out the best.
      --Helman's Mayonnaise

  20. - C -

  21. Can you hear me now?
      --Verizon cellular phone service

  22. Cars like us. People love us.
      --Pep Boys

  23. Celebrate the Moments of Your Life
      --International Coffee

  24. The Choice of a New Generation.
      --Pepsi Cola, 1984

  25. Cigarettes -- They're killers.
      --American Cancer Society, 1966

  26. Come to where the flavor is.
      --Markboro Cigarettes

  27. Cover the earth.
      --Sherwin Williams Paints

  28. The customer is never wrong (Le client n'a jamais tort) - usually re-stated as "The customer is always right."
      --Cesar Ritz

  29. - D -

  30. The daily diary of the American dream.
      --Wall Sreet Journal Newspaper

  31. A diamond is forever.
      --DeBeers, 1948

  32. The document company.

  33. Does she or dosen't she?
      --Clairol Hair Coloring, 1957

  34. Don't Leave Home Without It.
      --American Express Card

  35. Do the Dew.
      --Mountain Dew Soft Drink

  36. Double your pleasure, double your fun.
      --Wrigley's Chewing Gum

  37. - E -

  38. "Eet mor chikin"
      --Chick-fil-A Restaurants

  39. Everybody doesn't like something, but nobody doesn't like Sara Lee.
      --Sara Lee Frozen Desserts

  40. Every picture tells a story.
      --Doans Pills, c. 1990

  41. Every piece is a work of art.
      --Waterford Glass

  42. Everything's better with Blue Bonnet on it.
      --Blue Bonne Margarine

  43. Everything tastes great when it sits on a Ritz.
      --Ritz Crackers

  44. Everything you always wanted in a beer ...and less.
      --Miller Lite Beer

  45. - F -

  46. Fahrvergnügen
      --Volkswagon Automobiles

  47. The few, the proud, The Marines.
      --US Marine Corps

  48. Finger Lickin' Good.
      --Kentucky Fried Chicken, 1952

  49. Fly The Friendly Skies.
      --United Air Line,s 1966

  50. Follow the Leader, he's on a Honda.
      --Honda Motorcycles

  51. Ford has a better idea.
      --Ford Motor Company

  52. The Friendly Pepper Upper.
      --Dr. Pepper Soft Drink

  53. - G -

  54. Generation Next.
      --Pepsi Cola, 1997

  55. Gets the red out.
      --Visine eye drops

  56. Gets you so clean your mother won't know you.
      --Mr. Bubble Bath Soap

  57. Give her a real thrill this Christmas. With the gift of a Frigidaire.
      --Frigidaire (then a subsidiary of General Motors), 1927

  58. Good all the way down.
      --Coca-Cola, 1905

  59. The Good Hands People.
      --Allstate insurance

  60. Good To The Last Drop.
      --Maxwell House Coffee, (from Theodore Roosevelt, 1907)

  61. Got Milk?
      --American Milk Producers

  62. The Greatest Show on Earth.
      --Barnum & Bailey Circus, c. 1880

  63. Guinness is good for you.
      --Guinness Beer, 1929

  64. - H -

  65. Have it your way.
      --Burger King Restaurants

  66. Head for the Mountains.
      --Busch Beer

  67. The Heartbeat of America.
      --Chevrolet Automobiles

  68. His master's Voice.
      --RCA Victor Phonographs, 1901

  69. Honor thy father. Give him our best.
      --Old Grandad Bourbon Whiskey, 1965

  70. Honor thy self
      --Johnny Walker Black Label Scotch, 1971

  71. How many licks does it take to get to the center of a Tootsie Pop?
      --Tootsie Roll Candy

  72. - I -

  73. I can't believe I ate the whole thing.
      --Alka-Seltzer Ant-Acid

  74. I'd rather fight then switch.
      --Tareyton Cigarettes

  75. I'd walk a mile for a Camel.
      --Camel Cigarettes, 1921

  76. If you've got the time, we've got the beer.
      --Miller Beer

  77. If you want to get ahead, get a hat.
      --British Hat Council, 1965

  78. If you've got it, flaunt it.
      --Braniff Airlines, 1977

  79. I like Ike.
      --Eisenhower Presidential Campaign Slogan, 1947

  80. Image is everything.
      --Canon Cameras

  81. I'm a Pepper. He's a pepper. She's a pepper. We're a pepper. Wouldn't you like to be a Pepper too?
      --Dr. Pepper Soft Drink

  82. The incredible, edible egg.
      --American Egg Board

  83. Inexpensive. and built to stay that way.
      --Subaru Automobiles

  84. The instrument of the immortals
      --Steinway & Sons Pianos, 1919

  85. Is it live, or is it Memorex?
      --Memorex Recording Tapes

  86. It beats as it sweeps as it cleans.
      --Hoover vacuum cleaners, 1919

  87. It helps the hurt stop hurting.
      --Bactine Antiseptic

  88. It keeps going, and going and going.
      --Eveready Batteries, 1989

  89. It Makes You Scintillate.
      --Pepsi Cola, 1919

  90. It's everywhere you want to be.
      --Visa credit card

  91. It's morning again in America.
      --Ronald Reagan Presidential Campaign Slogan, 1984

  92. It's not just a job. It's an adventure.
      --United States Navy

  93. It's not nice to fool Mother Nature!
      --Chiffon Margarine

  94. It's the real thing.
      --Coca-Cola 1943, 1970

  95. It takes a licking and keeps on ticking
      --Timex Watches

  96. I've fallen and I can't get up

  97. I was a seven stone weakling.
      --Charles Atlas body-building advertisemetn (in the UK)

  98. - J -

  99. Just Do It
      --Nike, 1988

  100. Just when you thought it was safe to go back in the water.
      --Jaws II Movie Advertisement, 1978

  101. - K -

  102. Keep your hands as young as your face.
      --20-Mule-Team Borax Dish Washing Powder, 1924

  103. The King of Beers.

  104. - L -

  105. Ladies, Please don't squeeze the Charmin
      --Charmin bathroom Tissue, 1964

  106. Leave the driving to us.
      --Greyhound Bus Company, 1957

  107. Leggo my Eggo.
      --Eggo frozen waffles

  108. Let the train take the strain.
      --British Rail c. 1970

  109. Let your fingers do the walking.
      --Bell System Yellow Pages, 1964

  110. Life is a journey. Enjoy the ride.
      --Nissan Automobiles

  111. Light a Lucky and you'll never miss sweets that make you fat.
      --American Tobacco Co., 1929

  112. Like a good neighbor - State Farm is there.
      --State Farm Insurance

  113. Like a Rock.
      --Chevrolet Trucks, 1986

  114. A little dab'll do ya.

  115. Looking younger is the best revenge.
      --Chanel, 1989

  116. - M -

  117. Making Electricity work for victory
      --Westinghouse, 1942

  118. Merrill Lynch is bullish on America.
      --Merril Lynch Stock Brokerage.

  119. Milk. It does a body good.
      --American Milk Producers.

  120. A musical dream come true.
      --Zenith Radio Corporation (combination radio / phonograph record player), 1951

  121. Melts in your mouth, and not in your hand.
      --M&M Candies, 1954

  122. A mind is a terrible thing to waste
      --United Negro College Fund

  123. The misery of an old man is of interest to nobody.
      --Prudential Insurance Company, 1931

  124. Mmm, Mmm good!
      --Campbell Soup

  125. More Bounce to the Ounce.
      --Pepsi Cola, 1950

  126. - N -

  127. Nothing comes between me and my Calvin's
      --Calvin Klein Jeans

  128. Nothing over sixpence.
      --Woolworths stores (in the UK) c. 1909

  129. Nothing runs like a Deere.
      --John Deere Lawn Tractors

  130. - O -

  131. Only her hairdresser knows for sure.
      --Clairol Hair Coloring Products

  132. The other white meat.
      --National Pork Board

  133. - P -

  134. The Pause that refreshes.
      --Coca-Cola, 1929

  135. Plop plop, fizz fizz. Oh what a relief it is.
      --Alka Seltzer

  136. Power to the People
      --Black Panther Party slogan, 1968

  137. Put a tiger in your tank.
      --Esso Gasoline, 1964

  138. - Q -

  139. The Quicker picker upper.
      --Bounty Paper Towels

  140. - R -

  141. Reach out and touch someone.
      --AT&T Long Distance Phone Service

  142. - S -

  143. The San Francisco Treat
      --Rice-A-Roni, 1959

  144. Say it with flowers
      --Society of American Florists, 1917

  145. Scare claims fool no one. Trust Old Gold.
      --Old Gold Cigarettes, 1953

  146. See the USA in your Chevrolet
      --Chevrolet (General Motors Corp.), 1950's

  147. Share the fantasy.
      --Chanel No. 5 Perfume, 1979

  148. Show her she's the reason it's never been lonely at the top.
      --DeBeers, 1983

  149. The skin you love to touch.
      --Woodbury Soap, 1911

  150. Snap! Crackle! Pop!
      --Rice Crispies Cereal, 1928

  151. Something special in the air.
      --American Airlines

  152. Smart. Very Smart.
      --Magnavox Televisions

  153. Strong enough for a man, but made for a woman.
      --Secret Antiperspirant

  154. - T -

  155. Tastes great, less filling.
      --Miller Light Beer.

  156. Tea doesn't have to be boring.
      --Celestial Seasonings Tea

  157. There's a Ford in your future.
      --Ford Motor Co., 1928

  158. They plump when you cook them.
      --Ball Park Franks

  159. They're Grrrrrreat!
      --Kellogs Frosted Flakes Cereal

  160. They're magically delicious.
      --Lucky Charms Cereal

  161. Think Small.
      --Volkswagon Automobiles, 1962

  162. Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
      --McDonald's Big Mac, 1975

  163. - U -

  164. Ugly is only skin-deep.
      --Volkswagon Automobiles

  165. The Ultimate Driving machine
      --BMW, 1975

  166. The Un-cola.
      --Seven Up Soft Drink, 1973

  167. United we stand, divided we fall.
      --slogan of the American Revolution, c. 1776

  168. - W -

  169. We bring good things to life.
      --GE (General Electric), 1979

  170. We do chicken right.
      --Kentucky Fried Chicken Restaurants

  171. We'll leave the light on for you.
      --Motel 6, 1988

  172. We live to fly and it shows,
      --Dekta Airlines

  173. We make money the old fashioned way. We earn it..
      --Smith Barney, 1979

  174. We're the other guys.
      --B.F. Goodrich Tires

  175. We're number two so we try harder.
      --Avis Rental Cars, 1963

  176. We will sell no wine before its time.
      --Paul Masson Wines

  177. What Happens in Vegas stays in Vegas.
      --Las Vegas, Nevada Convention &amo; Visitor Bureau

  178. When E. F. Hutton talks, people listen.
      --E.F. Hutton Stock Brokerage

  179. When it absolutely, positively has to be there overnight.
      --Federal Express Overnight Delivery, 1982

  180. When it rains it pours.
      --Morton Salt, 1911

  181. When you care enough to send the very best.
      --Hallmark Cards 1934

  182. When you say 'Bud' you've said it all.
      --Budweiser Beer

  183. Where Do You Want To Go Today?

  184. Where good ideas grow on trees.
      --International Paper Company

  185. Where quality is job 1.
      --Ford Motor Company

  186. Where's the Beef?
      --Wendy's Restaurants, 1984

  187. Winston tastes good like a cigarette should
      --Winston Cigarettes

  188. With a name like Smuckers, it has to be good!
      --Smuckers Jams and Jellies

  189. Wouldn't you really rather have a Buick?
      --Buick Automobiles

  190. - Y -

  191. You can trust your car to the man who wears the star.
      --Texaco gas stations

  192. You Deserve a Break Today.
      --McDonald's Restaurant,s 1971

  193. You've come a long way baby.
      --Virginia Slims Cigarettes (Philip Morris, Inc.), 1968

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